Initiative 3 – Opioid Addiction Education and Awareness


Every form of addiction is bad, no matter whether the narcotic be alcohol or morphine or idealism.  -Carl Jung

Envisioned Goal: 
Trinity seeks proposals that will improve the general understanding within the community of the hazards of addiction and the use of opioids for pain relief. Inversely, education on alternative pain relief methods and emerging treatment alternatives is sought to combat this growing problem.  Target audiences can range from the public at large to programs for elementary and secondary education and might range from a strategy of classroom education to PSAs (Public Service Announcements) or thematic/targeted social media campaigns.

Background:  Drug addiction, specifically opioid abuse, is rising precipitously in our region and in the nation.  An ounce of prevention is worth a pound of cure – Trinity seeks projects that will address opioid use prevention in our region.  Beyond education about opioid dangers, community education on the prevention of ACEs (see Initiative 4) is also sought.   Sam Quinones, author of Dreamland, and an expert on the opioid crisis, recently spoke in Knoxville and this initiative is a result of the community roundtable suggestions.

Examples of Specific Initiatives:

  1. Elementary/Secondary/Post-Secondary School Outreach:  Proposed projects for the development of information materials and systematic/effective outreach to students about the dangers of opiates would be valuable to the community.
  2. Physician Outreach:  Misinformation about the effectiveness of opioids has permeated the medical community due to the strong promotion by the pharmaceutical industry.  A project targeted at physicians, dentists, and/or nurse practitioners informing them as to alternatives, changing regulations and emerging pain therapies would be valuable to the community.
  3. Other Projects Related to Prevention through Education: Partners with innovative ideas and/or successful projects from other regions related to root-cause prevention of opioid use would be valuable to the community.